If you were to buy these things at CVS (which is normally more expensive than a grocery store) you'd spend over $90 before tax.
BUT - I spent 18 ECBs, $3.23 on my gift card, and $11.91 in cash.
I also received 43 ECBs for an increase of $25 dollars AND I will get a $5.00 gift certificate in the mail. SO: I made a PROFIT of $14.85 AND got all this great stuff.
The Lord is good, ya'll.